I want to talk about something that I find myself sharing on repeat with potential clients that not enough pros address\u2026<\/p>\n\n\n\n
INVESTING vs SPENDING in your business.<\/p>\n\n\n\n
As you expand and grow your business, there will be moments where you\u2019re going to have to spend in order to get results that will move your business forward. This used to scare me because I would throw money into memberships and subscriptions that my business didn\u2019t need because nothing actually changed as a result<\/em>. I didn\u2019t book more clients, or learn more. I would spend without a plan. I wish someone would have broken down the investment \u201cmust haves\u201d for me so that I wasn\u2019t blindly spending in hopes of seeing some results. So I\u2019d like to share my top 3 FAQs on investing, not spending<\/em>, so that you can experience the best return:<\/p>\n\n\n\n 1. \u201cHow much should I expect to invest when launching a business?\u201d<\/strong><\/p>\n\n\n\n Depending on how many ducks you need in a row to launch, around $20,000.<\/strong> Here are pricing averages of what I recommend you look into to as you launch. Not all will apply to your business, and your business might entail more steps than listed below: \u2022 Take action now: <\/strong>Book a free 20-minute consultation<\/a> to feel out if you\u2019re ready to get started with branding and how to best invest now within your budget.<\/p>\n\n\n\n 2. \u201cI have my branding in place, but I want my business grow even more. Now what?\u201d<\/strong><\/p>\n\n\n\n I highly recommend joining a virtual or live community where you can share ideas with others. I invested in a community membership of 600+ entrepreneurs after meeting with a coach who guided me there. I also invested my time in some free courses to learn new skills as I enhance my skill set. Hiring a business coach is a great way to see your business and potential from a new perspective!<\/p>\n\n\n\n
\u2022 Branding: logo, colors, fonts, industry\/target customer research, why, and voice ($5,000-$10,000)
\u2022 Copywriting and brand story\/mission ($5,000-8,000, be prepared to let the copywriter or agency know what you need copywriting for, like brochure, website, etc.)
\u2022 Website design and programming ($6,000-$8,000)
\u2022 Social media template set ($25-$300)
\u2022 Package design ($3,000-$10,000)
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Some businesses want to sell exclusively on social media to bypass website costs, or skip the logo design and circle back to it later. This will either save you money or hurt your growth, so do the research before taking shortcuts. If these numbers are scaring you, the beauty is that these are ONE TIME investments, and you reap the benefits forever. I tell clients that if you don\u2019t believe you can make that investment back within 3-6 months, you\u2019re not ready to launch. If it feels like spending, and not investing, you might need to adjust your business plan.<\/p>\n\n\n\n