Wear Your Brand Like a Second Skin
Your work is incredible. But if your brand makes someone tell you they'll "think about it" and then never come back...that's a design problem. Let's fix that.
The Hidden Cost of Settling for Mediocre Designs
You’ve built something successful. Your offers are strong. Your messaging lands. But when someone lands on your website or Instagram for the first time…
Outdated Designs Are Capping Your Growth (and you know it… and it’s driving you crazy)
- Your brand looks “good enough,” but not differentiated, so people admire your work but don’t feel an urgent pull to step inside your world.
- You know your work deserves higher prices…but something about your brand doesn’t yet match the level you’re stepping into, so raising them feels uncomfortable.
- You hold back a little in your visibility because your brand doesn’t fully capture your personality, brilliance, or leadership yet.
- People trust your expertise when they talk to you…but your brand isn’t doing enough of that trust-building when they check out your website that still has the DIY Canva logo and colors.
- You’ve built a strong business through skill and strategy…but your brand design isn’t positioning you as the obvious premium choice. You’re stuck at “almost” with people interested, but hesitating.
- People are interested, but it takes too long for them to understand what makes your work different.
- When someone discovers you for the first time, they feel curiosity… but not the instant recognition that they’ve found someone operating at the highest level.
- You feel the gap between the woman you’re becoming and the brand you’re currently showing the world.
I’ve worked with Michelle on several branding projects, logo and books. She invests the same 1000% of heart into the small projects as she does with the large projects. She doesn’t just have impeccable style and a great eye for detail, she has a charming personality and truly devotes herself to your project and brand. You feel that she cares. What amazes me every time is her ability to capture my vision, adapt to my unique style and execute it even better than I imagined. Michelle is professional, responsible and a pleasure to work with. Every time.
Raizy Fried, raizyfried.com
That’s where I come in.
I don’t just design logos. I design a visual identity that matches who you’re becoming.
The most powerful brands don’t come from random colors or “nice looking luxury graphics.”
They come from clarity of identity.
When we design your brand, we’re creating visuals that reflect your future self, honor the story that got you here, and position you as The One.
The result is a brand that doesn’t feel like a placeholder. It doesn’t feel generic or something you’ll outgrow in six months.
It feels like you. Powerful, distinct, and unforgettable.
And because it’s rooted in who you truly are and where you’re going, it grows with you as your business expands.
From underwhelming visuals to a brand you’re proud to wear everywhere.
We wanted to let you know how much we are loving our branding. It brings us so much joy to look at our Instagram grid, and it makes everything we write look so much more professional. We got so many compliments on it!
Reisey & Serel Frankel, Sisters Who Speech
What to expect during the rebrand process...
Your brand visuals communicate who you are, what you stand for, and why people should trust you and buy. We create a visual identity that makes people feel like they’ve stepped into your world — one that is memorable, distinctive, and impossible to confuse with anyone else in your market.
Step 1
Discovery
We explore the facets of your brand through my 7 Brand Pillars: Mission, Vision, Voice, Values, Story, Embodiment, Emotion. From there, I create a strategic mood board that captures the energy and direction of your brand so we can align on the vision before the design process begins.
Step 2
Design
Unlike many designers who present multiple logo options and ask clients to “pick their favorite,” my process is different. I present one thoughtfully crafted visual direction that reflects the essence of your brand and the emotion we want it to evoke for your dream customers.
Step 3
Launch
Once your new brand identity is finalized, you’ll receive everything you need to show up with confidence across every platform. You’ll receive a complete brand guide along with all design files ready for web, print, social media, and marketing materials.
Schneur Smith, Web Designer Schneursmith.com
When Your Brand Finally Looks as Powerful as You Feel…
- You stop second-guessing your presentations, your website, your graphics, and the way you show up visually. Every element reflects the level of work you do and the impact you create.
- Clients don’t just understand what you do…they feel pulled into your world. They recognize your energy, your unique edge, your vision, and they can see themselves in it. And suddenly your business doesn’t feel like convincing. It feels like inviting the right people in.
- Your colors, typography, and visual language become design that lingers. The kind that makes someone think, this is exactly who I want to work with…or this is the kind of brand I want to buy from. It turns your brand into an immersive experience.
- It becomes a visual extension of your leadership, your ideas, and the movement you’re building.
- Your brand stops feeling like a temporary placeholder that you’ll eventually upgrade — & that nagging feeling of, “I’ve outgrown this” becomes, “I OWN this.”
Design is about Positioning… So You Can Multiply Audience Demand & Sales
Before the Rebrand
- Brand feels “good enough” but not memorable
- Design doesn’t match the prices you're ready to charge
- Your website looks DIY or outdated
- Clients discover you but hesitate
After the Rebrand
- Brand instantly communicates authority & premium quality/results
- Clients feel trust before they even speak to you
- Your visual identity becomes recognizable and memorable
- Premium clients see you as the obvious choice
Option 1
The Signature Brand Package
- 90-minute Brand Strategy Deep Dive we map your category of one positioning, clarify what makes you uncopyable, and obliterate any sense of competition before a single design decision is made.
- 30-minute Live Mood Board Review before designs begin, we refine and finalize your visual direction together so every element that follows feels completely intentional and completely you.
Deliverables
- Primary logo
- Emblem
- Custom color palette for print and web (Pantone, CMYK, RGB/HEX)
- Font set (header, body, button)
- Brand pattern
- A PDF style guide to share with your team so you’re always on brand as you scale
- All files are delivered as jpg, png, pdf, ai, eps, svg so you’re set for life!
Turnaround: approx. 4-6 weeks
Option 2
The Immersive World Suite
For the creative entrepreneur who doesn’t just want a brand, they want a world. One that people get pulled into the moment they encounter it, whether that’s online, in person, or holding something in their hands that makes them think this is a brand I want to be part of.
They’re excited to be seen with your shopping bags. They want your brand swag. They want a photo with your logo. This is where your brand stops being something people recognize and starts being something people want to belong to.
- 45-minute Brand Magic Deep Dive we uncover the specific, uncopyable magic your entire brand world is built around. Your story, your next-level vision, how you become the only option your dream client can even imagine choosing. Magic first. Every visual decision that follows flows from here.
- 3 Mood Board Designs + 30-minute Live Review three distinct visual directions to explore before anything is built. We refine, we feel it out, we make sure what we're building is completely and unmistakably you.
Your complete immersive brand world
- Primary logo
- Secondary logo
- Emblem Logo
- Custom color palette for print (Pantone) and web
- Font set (header, body, button)
- Brand pattern
- 1 Shopping Bag & 1 Sticker design
- Tissue paper design
- (package design options are customizable and interchangeable with product designs)
- 15-page PDF brand guide on how to use your logo/colors/fonts so that you can share it with your web designer, social media manager, and team
- All files are delivered as jpg, png, pdf, ai, eps, svg so you’re set for life!
Total Investment: $7,777
Turnaround: approx. 6-8 weeks
Testimonials
Join the Dozens of Entrepreneurs Who Are Changing Their Lives by Stepping Fully into Who They’re Meant to Be
